Online Retailer Celebrates 5th Year Anniversary

Fennville, MI (PRWEB) August 24, 2008

Healthy dog supplies retailer celebrates its fifth anniversary online this September. The store has grown tremendously over the years, rapidly expanding from its core of healthy dog products, to include positive dog training supplies, designer dog beds and more. To celebrate its fifth anniversary, will be offering 5% off all orders placed on the web site during the month of September. President Eric Houtkooper remarked, “We are proud of the site’s continued growth through turbulent market conditions. Healthy, safe and unique products, coupled with great customer service, has proven to be a winning formula for us from day one. However, the greatest reward for us has been the friendships we have made with so many people, both two and four legged.” CEO Leslie Hayes-Houtkooper added, “We want to give a little back to all of our loyal customers so we’ll be running specials all month long on healthy dog supplies, as well as offering lots of great training and health care tips.” has become well known throughout the industry for several special events, including May’s Dog Health Awareness Month, their annual Halloween Dog Costume Photo Contest, and of course, their influential Dog Product Of The Year Awards. Additionally, donates regularly to dog charities, rescue groups and shelters. “We donate ten percent of our yearly profits in cash and product,” said Eric Houtkooper. “We were inspired to start after rescuing a little black lab named, Daisy, and nursing her back to health. She passed away earlier this year, but she continues to be the heart and soul of this company. Its in our DNA to constantly give back to these wonderful groups.” Mr and Mrs. Houtkooper recently rescued a new addition to the team, Rita, a 5 year old Curly Coat Retriever. “She’s our new chief product tester,” joked Leslie Hayes-Houtkooper. “She is a big foodie. We like to say that she really has a nose for great products!”

As celebrates its fifth year, the owners of the healthy dog supplies company are already looking to the future. “We have some great new features planned for the site. We are dedicated to making each and every customer experience the best it can be,” said Leslie Hayes-Houtkooper. With a fast growing site and a commitment to customer satisfaction, the future continues to look bright for healthy dog supplies retailer timeline:

2003 – Founders Eric Houtkooper and Leslie Hayes incorporate Site launches in September.

2004 – dramatically increases skus, adding dog crates, beds, travel supplies, more. launches the Annual Dog Products Of The Year Awards.

2005 – Miva names a “Featured Site”. becomes an partner, launching a PupLife store on

2006 – launches the PupLife Dog Blog, a “blog for dogs”. featured in Grand Rapids Press. mentioned in Domino Magazine.

2007 – named “one of the fastest growing pet supply sites online” by featured in December issue of Metropolitan Home Magazine.’s Dog Products of the Year Awards featured in March issue of Pet Product News. featured in April issue of Shape Magazine.

2008 – featured in January issue of Corp! Magazine. traffic tops 1 million page views a year. celebrates fifth anniversary online.

ABOUT PUPLIFE.COM was recently named “one of the fastest growing online retailers in the pet supply industry” by Focusing on healthy, safe and holistic dogs supplies, provides customers a one-stop shopping site for all their dog care needs. In addition to the best selection of dog food and treats, natural grooming products, designer dog carriers and training tools, offers information and articles including positive reinforcement training tips, health care guides and interviews with leaders in the pet care industry. also enjoys widespread readership of its blog, the Pup Life Dog Blog, a place for dogs and their people to read up on the latest information in the canine world.

For more information, contact Leslie Hayes-Houtkooper at 269-561-2570 or visit

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