Online Retailer PupLife.com Celebrates 5th Year Anniversary










Fennville, MI (PRWEB) August 24, 2008

Healthy dog supplies retailer PupLife.com celebrates its fifth anniversary online this September. The store has grown tremendously over the years, rapidly expanding from its core of healthy dog products, to include positive dog training supplies, designer dog beds and more. To celebrate its fifth anniversary, PupLife.com will be offering 5% off all orders placed on the PupLife.com web site during the month of September.

PupLife.com President Eric Houtkooper remarked, “We are proud of the site’s continued growth through turbulent market conditions. Healthy, safe and unique products, coupled with great customer service, has proven to be a winning formula for us from day one. However, the greatest reward for us has been the friendships we have made with so many people, both two and four legged.” PupLife.com CEO Leslie Hayes-Houtkooper added, “We want to give a little back to all of our loyal customers so we’ll be running specials all month long on healthy dog supplies, as well as offering lots of great training and health care tips.”

PupLife.com has become well known throughout the industry for several special events, including May’s Dog Health Awareness Month, their annual Halloween Dog Costume Photo Contest, and of course, their influential Dog Product Of The Year Awards. Additionally, PupLife.com donates regularly to dog charities, rescue groups and shelters. “We donate ten percent of our yearly profits in cash and product,” said Eric Houtkooper. “We were inspired to start PupLife.com after rescuing a little black lab named, Daisy, and nursing her back to health. She passed away earlier this year, but she continues to be the heart and soul of this company. Its in our DNA to constantly give back to these wonderful groups.” Mr and Mrs. Houtkooper recently rescued a new addition to the PupLife.com team, Rita, a 5 year old Curly Coat Retriever. “She’s our new chief product tester,” joked Leslie Hayes-Houtkooper. “She is a big foodie. We like to say that she really has a nose for great products!”

As PupLife.com celebrates its fifth year, the owners of the healthy dog supplies company are already looking to the future. “We have some great new features planned for the site. We are dedicated to making each and every customer experience the best it can be,” said Leslie Hayes-Houtkooper. With a fast growing site and a commitment to customer satisfaction, the future continues to look bright for healthy dog supplies retailer PupLife.com.

PupLife.com timeline:

2003 – Founders Eric Houtkooper and Leslie Hayes incorporate PupLife.com. Site launches in September.

2004 – PupLife.com dramatically increases skus, adding dog crates, beds, travel supplies, more. PupLife.com launches the Annual Dog Products Of The Year Awards.

2005 – Miva names PupLife.com a “Featured Site”. PupLife.com becomes an Amazon.com partner, launching a PupLife store on Amazon.com.

2006 – PupLife.com launches the PupLife Dog Blog, a “blog for dogs”. PupLife.com featured in Grand Rapids Press. PupLife.com mentioned in Domino Magazine.

2007 – PupLife.com named “one of the fastest growing pet supply sites online” by eCommerce-Guide.com. PupLife.com featured in December issue of Metropolitan Home Magazine. PupLife.com’s Dog Products of the Year Awards featured in March issue of Pet Product News. PupLife.com featured in April issue of Shape Magazine.

2008 – PupLife.com featured in January issue of Corp! Magazine. PupLife.com traffic tops 1 million page views a year. PupLife.com celebrates fifth anniversary online.

ABOUT PUPLIFE.COM

PupLife.com was recently named “one of the fastest growing online retailers in the pet supply industry” by eCommerce-Guide.com. Focusing on healthy, safe and holistic dogs supplies, PupLife.com provides customers a one-stop shopping site for all their dog care needs. In addition to the best selection of dog food and treats, natural grooming products, designer dog carriers and training tools, PupLife.com offers information and articles including positive reinforcement training tips, health care guides and interviews with leaders in the pet care industry. PupLife.com also enjoys widespread readership of its blog, the Pup Life Dog Blog, a place for dogs and their people to read up on the latest information in the canine world.

For more information, contact Leslie Hayes-Houtkooper at 269-561-2570 or visit PupLife.com.

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