Dog Product News Expands Coverage to Include the $ 10 Billion Dog Services Industry; Changes Name to

Los Angeles, CA (PRWEB) September 17, 2008

Dog Product News LLC announced today its plan to rename and expand their original website to include the latest news, information, and advertising from US dog care providers. The newly re-branded website – – will go live on October 1st, and be the only news and information website to provide the 45 million US dog owning households and their 75 million dogs with daily breaking news and in-depth coverage of both the $ 20 billion dog product manufacturing and $ 10 billion dog service industries.

With the October 1st launch of its dog product news section and December 1st launch of is dog services news section, Dog News Daily will become the most comprehensive news and information website for the anticipated 1 million monthly dog owning visitors in search of the latest information from both dog product manufacturers and retailers as well as care givers including veterinarians, groomers, and boarding facilities.

Alan Siskind, founder and publisher of, said that the decision to expand and re-brand the website to include dog care providers was due in large part to receiving hundreds of unsolicited e-mails from care giving professionals and dog owners who wanted the original website to include care giving services and news from veterinarians, groomers, trainers, and boarding facilities.

Siskind went on to say “We knew when we first envisioned that we were filling an obvious need by providing a much needed product information resource for dog owners, and a powerful communications platform for manufacturers. What we didn’t anticipate was the incredible demand from dog owners and caregivers who also wanted an online news resource.” will publish the latest news and information from and about dog product manufacturers and caregivers by product and service categories, sub categories, and zip codes. Utilizing this format, advertisers including dog product retailers, manufacturers, and caregivers will now be able to target their messages by product and service categories as well as location.

Headquartered in Los Angeles and founded by the nationally known consumer marketing and branding expert Alan Siskind, is the only independent online news service and information portal designed as both a marketing communications vehicle for the $ 30 billion dog industry, and a news resource for the 45 million dog owning households in search of the latest information to keep their 4 legged family members happy, healthy, and looking good.


Alan Siskind

310.479.3999 Office

12021 Wilshire Blvd. / Suite 428 / Los Angeles, CA 90025


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