PETCO to Carry New Holistic Products by Halo Purely for Pets®

San Diego, CA (Vocus) March 3, 2008

A new expanded assortment of all-natural, holistic products by Halo Purely for Pets® is making a national debut at PETCO stores nationwide this week offering pet owners even more wholesome foods and care products to help their pets stay healthy and happy.

Halo’s new line, enhanced by freshly redesigned packaging and new products, further expands PETCO’s industry-leading offering of natural and organic pet products. PETCO is the only nationwide pet specialty retailer carrying new Halo products, including new recipes of its signature brand Spot’s Stew, new formulas of dry food for dogs and cats, and Liv-a-Littles, healthy whole meat freeze-dried treats for pets.

PETCO is supporting the new products’ launch by offering 20 percent off to its P.A.L.S. members on purchases of all Halo products made from March 2 to March 23.

The new assortment arrives on PETCO shelves to coordinate with Halo’s announcement that award-winning talk show host Ellen DeGeneres is now a co-owner of the company.

“We are very excited to be able to offer the newly expanded selection of Halo’s all-natural products to help our customers take great care of their pets,” said Rick Rockhill, PETCO’s merchandise manager for premium, national and specialty dog food. ”We know that Ellen, who is a frequent PETCO shopper, truly loves animals, and we are very happy to partner with her to raise awareness about proper animal care and the benefits of Halo products.”

All animal lovers can now watch a personal message from Ellen DeGeneres on her love for animals and the benefits of Halo products on

In its new assortment — available in the more than 900 PETCO stores across the country — Halo expanded its signature recipe canned dog food with the introduction of lamb, beef and salmon varieties. The company also introduced new Halo dry food selections for dogs: Spot’s Stew formulas for adult dogs and puppies.

For cats, Halo offers dry Spot’s Stew formulas for indoor cats and felines with sensitive stomach cat formulas, as well as new can varieties featuring, salmon, turkey and lamb.

All Halo pet food is made from pure, all-natural ingredients such as butcher quality chicken, eggs, carrots, flaxseed, green peas, barley, sweet potatoes and cranberries. All the recipes have been fortified with vitamins, minerals, prebiotics and probiotics. They do not include byproducts, chemical preservatives, fillers, rendered meats, artificial colors or flavors.

Halo’s expanded assortment also includes all-natural pet care products, including Dream Coat, a full range of holistic supplements that support great health, strength and vitality; and Cloud Nine, soothing botanical grooming products free from harsh chemicals, surfactants, coloring and preservatives.

For more information about the Halo product line as well as holistic pet care and nutrition, or to purchase products online, visit For the latest news on anything and everything PETCO — from updates about the company to incredible acts of animal kindness, visit the company’s blog at

About PETCO:

PETCO is a privately held specialty retailer that provides products, services and advice that make it easier for our customers to be great pet parents. We operate more than 900 stores in 49 states and the District of Columbia, as well as a leading pet products and information destination at Our nonprofit organization, The PETCO Foundation, has raised more than $ 34 million since its inception in 1999 to help promote and improve the welfare of companion animals. In conjunction with the foundation, we work with and support more than 4,200 local animal welfare groups across the country to help find homes for more than 200,000 adoptable animals every year.

About Halo Purely for Pets®:

For twenty years, Halo, Purely for Pets, has created holistic pet products of uncompromising quality. At Halo, we believe nutrition is the single most important factor in the quality of your pet’s life. With it, good health follows. By staying as close to nature as we can, we have seen phenomenal changes take place in the lives of thousands of pets and the owners who love them.

In 1986, Andi Brown founded Halo, Purely for Pets® after her cat “Spot” was plagued by digestive problems, skin irritations and excessive shedding. Andi soon learned that all of Spot’s symptoms were a direct result of nutrients lacking in his diet. Finding “premium” cat foods seriously lacking, she created a “stew” made from all natural ingredients and Spot was soon cured of his ailments and healthy again.

Since Halo’s inception, the company has been an active advocate helping conscientious pet owners better understand how nutrition plays a role in their pet’s health and vitality. Named for our belief that pets are our little angels, Halo continues to develop innovative and high quality pet products which help pet-owners better love and care for their ”extra member of the family.”

For more information, please visit

Press Contact:

Marta Karpinska-Dean

(858) 444-5575


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