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Guide Dogs for the Blind Association’s Christmas 2008 appeal

Image by HowardLake
The Guide Dogs for the Blind Association approached warm and cold audiences with a ‘good news’ direct marketing campaign at Christmas 2008.

Devised by direct-to-digital agency TDA, the campaign spotlights the special, life-changing partnerships between guide dogs and their owners. It features a trainee guide dog puppy called Jack and the story of Voss, a qualified guide dog who saved his owner’s life by blocking his exit from a train that had stopped short of a platform.

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